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§²§Ñ§Ò§à§ä§Ñ§ñ §Ó §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§à§ß§ß§à§Û §ã§æ§Ö§â§Ö §ã §ã§Ö§â§Ö§Õ§Ú§ß§í §ß§å§Ý§Ö§Ó§í§ç, §Þ§í §Ó§Ú§Õ§Ö§Ý§Ú, §Ü§Ñ§Ü §Þ§Ö§ß§ñ§Ý§ã§ñ §Ý§Ñ§ß§Õ§ê§Ñ§æ§ä. §²§Ñ§ß§î§ê§Ö §Õ§à§ã§ä§Ñ§ä§à§é§ß§à §Ò§í§Ý§à §Ü§å§á§Ú§ä§î §á§à§Õ§á§Ú§ã§Ü§å §ß§Ñ §ß§Ö§ã§Ü§à§Ý§î§Ü§à §á§Ö§é§Ñ§ä§ß§í§ç §Ú§Ù§Õ§Ñ§ß§Ú§Û §Ú §á§â§à§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ä§î §å§ä§â§Ö§ß§ß§Ú§Ö §Ó§í§á§å§ã§Ü§Ú §ß§à§Ó§à§ã§ä§Ö§Û. §³§Ö§Ô§à§Õ§ß§ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§í§Û §ê§å§Þ §à§Ô§Ý§å§ê§Ñ§Ö§ä. §´§Ó§Ú§ä§í §Ø§Ú§Ó§å§ä §á§ñ§ä§ß§Ñ§Õ§è§Ñ§ä§î §Þ§Ú§ß§å§ä, §ä§Ö§Ý§Ö§Ô§â§Ñ§Þ-§Ü§Ñ§ß§Ñ§Ý§í §Þ§ß§à§Ø§Ñ§ä§ã§ñ §Ü§Ñ§Ü §Ô§â§Ú§Ò§í §á§à§ã§Ý§Ö §Õ§à§Ø§Õ§ñ, §Ñ §à§ä§Ù§í§Ó§í §ß§Ñ §Ü§Ñ§â§ä§Ñ§ç §Þ§à§Ô§å§ä §å§Ò§Ú§ä§î §â§Ö§á§å§ä§Ñ§è§Ú§ð §â§Ö§ã§ä§à§â§Ñ§ß§Ñ §Ò§í§ã§ä§â§Ö§Ö, §é§Ö§Þ §Ñ§ß§ä§Ú§ã§Ñ§ß§Ú§ä§Ñ§â§Ú§ñ §ß§Ñ §Ü§å§ç§ß§Ö. §£§Ö§Õ§å§ë§Ö§Ö §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§à§ß§ß§à§Ö §Ñ§Ô§Ö§ß§ä§ã§ä§Ó§à §ã§Ö§Ô§à§Õ§ß§ñ — §ï§ä§à §ß§Ö §ä§à§Ý§î§Ü§à §Ü§â§Ö§Ñ§ä§Ú§Ó§ë§Ú§Ü§Ú §ã §Õ§à§ã§Ü§Ñ§Þ§Ú §Õ§Ý§ñ §ã§ä§Ú§Ü§Ö§â§à§Ó, §ß§à §Ú §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§Ú, §Ü§à§ä§à§â§í§Ö §å§Þ§Ö§ð§ä §à§ä§Õ§Ö§Ý§ñ§ä§î §ã§Ú§Ô§ß§Ñ§Ý §à§ä §ê§å§Þ§Ñ.
§¥§Ñ§Ó§Ñ§Û§ä§Ö §é§Ö§ã§ä§ß§à: §â§å§é§ß§à§Û §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô §Þ§Ö§â§ä§Ó. §´§à§é§ß§Ö§Ö, §à§ß §Ø§Ú§Ó §ä§à§Ý§î§Ü§à §Ó §à§é§Ö§ß§î §Þ§Ñ§Ý§Ö§ß§î§Ü§Ú§ç §Ý§à§Ü§Ñ§Ý§î§ß§í§ç §Ò§Ú§Ù§ß§Ö§ã§Ñ§ç, §Ô§Õ§Ö §Ó§Ý§Ñ§Õ§Ö§Ý§Ö§è §ã§Ñ§Þ §à§ä§Ó§Ö§é§Ñ§Ö§ä §ß§Ñ §Ü§à§Þ§Þ§Ö§ß§ä§Ñ§â§Ú§Ú §Ó Instagram. §¯§à §Ü§Ñ§Ü §ä§à§Ý§î§Ü§à §Þ§Ñ§ã§ê§ä§Ñ§Ò §â§Ñ§ã§ä§×§ä, §é§Ö§Ý§à§Ó§Ö§é§Ö§ã§Ü§Ú§Û §â§Ö§ã§å§â§ã §á§Ö§â§Ö§ã§ä§Ñ§×§ä §ã§á§â§Ñ§Ó§Ý§ñ§ä§î§ã§ñ. §°§ê§Ú§Ò§Ü§Ú §Ó §Ú§ß§ä§Ö§â§á§â§Ö§ä§Ñ§è§Ú§Ú §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú, §á§â§à§á§å§ë§Ö§ß§ß§í§Ö §Ó§Ñ§Ø§ß§í§Ö §å§á§à§Þ§Ú§ß§Ñ§ß§Ú§ñ §Ó §å§Ù§Ü§Ú§ç §á§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§í§ç §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ§ç, §å§ã§ä§Ñ§Ý§à§ã§ä§î §ã§à§ä§â§å§Õ§ß§Ú§Ü§Ñ — §Ó§ã§× §ï§ä§à §á§â§Ú§Ó§à§Õ§Ú§ä §Ü §ä§à§Þ§å, §é§ä§à §Ü§à§Þ§á§Ñ§ß§Ú§ñ §å§Ù§ß§Ñ§×§ä §à §Ü§â§Ú§Ù§Ú§ã§Ö, §Ü§à§Ô§Õ§Ñ §à§ß §å§Ø§Ö §ã§ä§Ñ§Ý §æ§Ö§Õ§Ö§â§Ñ§Ý§î§ß§à§Û §ß§à§Ó§à§ã§ä§î§ð.
§±§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§Ñ§ñ PR-§Ü§à§Þ§Ñ§ß§Õ§Ñ §Ú§ã§á§à§Ý§î§Ù§å§Ö§ä §ã§Ú§ã§ä§Ö§Þ§í, §Ü§à§ä§à§â§í§Ö §â§Ñ§Ò§à§ä§Ñ§ð§ä 24/7. §¯§à §Ó§Ñ§Ø§ß§à §á§à§ß§Ú§Þ§Ñ§ä§î: §ã§Ñ§Þ§Ñ §á§à §ã§Ö§Ò§Ö §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ — §ï§ä§à §Ý§Ú§ê§î §á§à§Ý§à§Ó§Ú§ß§Ñ §Õ§Ö§Ý§Ñ. §¡§Ý§Ô§à§â§Ú§ä§Þ§í §Ó§ã§× §Ö§ë§× §á§å§ä§Ñ§ð§ä §ã§Ñ§â§Ü§Ñ§Ù§Þ §ã §á§à§ç§Ó§Ñ§Ý§à§Û. §¶§â§Ñ§Ù§Ñ «§¯§å §Ó§í §Õ§Ñ§Ý§Ú!» §Þ§à§Ø§Ö§ä §Ò§í§ä§î §à§ä§Þ§Ö§é§Ö§ß§Ñ §ã§Ú§ã§ä§Ö§Þ§à§Û §Ü§Ñ§Ü §á§à§Ù§Ú§ä§Ú§Ó, §ç§à§ä§ñ §Ü§à§ß§ä§Ö§Ü§ã§ä §ñ§Ó§ß§à §å§Ü§Ñ§Ù§í§Ó§Ñ§Ö§ä §ß§Ñ §ã§Ü§Ñ§ß§Õ§Ñ§Ý. §£§à§ä §á§à§é§Ö§Þ§å §ï§Ü§ã§á§Ö§â§ä§Ú§Ù§Ñ §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§à§Ó §ä§Ñ§Ü §Ó§Ñ§Ø§ß§Ñ. §®§Ñ§ê§Ú§ß§Ñ §ã§à§Ò§Ú§â§Ñ§Ö§ä §Õ§Ñ§ß§ß§í§Ö, §é§Ö§Ý§à§Ó§Ö§Ü §Õ§Ö§Ý§Ñ§Ö§ä §Ó§í§Ó§à§Õ§í.
§°§Õ§ß§Ñ §Ú§Ù §ã§Ñ§Þ§í§ç §é§Ñ§ã§ä§í§ç §à§ê§Ú§Ò§à§Ü — §æ§à§Ü§å§ã§Ú§â§à§Ó§Ñ§ä§î§ã§ñ §ä§à§Ý§î§Ü§à §ß§Ñ §ã§Ó§à§×§Þ §Ò§â§Ö§ß§Õ§Ö. §¡ §Ù§â§ñ. §³§à§è§Ú§Ñ§Ý§î§ß§à§Ö §ã§Ý§å§ê§Ñ§ß§Ú§Ö (social listening) §á§à§Ù§Ó§à§Ý§ñ§Ö§ä §Ù§Ñ§Ô§Ý§ñ§ß§å§ä§î §Ó §Ý§Ñ§Ò§à§â§Ñ§ä§à§â§Ú§ð §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§Ó, §ß§Ö §ß§Ñ§â§å§ê§Ñ§ñ §Ù§Ñ§Ü§à§ß §à §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§à§Û §ä§Ñ§Û§ß§Ö. §¹§ä§à §Ý§ð§Õ§Ú §â§Ö§Ñ§Ý§î§ß§à §á§Ú§ê§å§ä §à §Ú§ç §ß§à§Ó§à§Þ §ã§Ö§â§Ó§Ú§ã§Ö? §¤§Õ§Ö §à§ß§Ú §Ø§Ñ§Ý§å§ð§ä§ã§ñ? §¬§Ñ§Ü§Ú§Ö §æ§å§ß§Ü§è§Ú§Ú §ß§Ñ§Ù§í§Ó§Ñ§ð§ä «§Ü§Ú§Ý§Ý§Ö§â-§æ§Ú§é§Ö§Û», §Ñ §Ü§Ñ§Ü§Ú§Ö — §Ò§Ö§ã§á§à§Ý§Ö§Ù§ß§í§Þ §Þ§å§ã§à§â§à§Þ?
§®§í §é§Ñ§ã§ä§à §Ó§Ú§Õ§Ú§Þ §ã§Ú§ä§å§Ñ§è§Ú§Ú, §Ü§à§Ô§Õ§Ñ §Ò§â§Ö§ß§Õ §ä§â§Ñ§ä§Ú§ä §Þ§Ú§Ý§Ý§Ú§à§ß§í §ß§Ñ §á§â§à§Õ§Ó§Ú§Ø§Ö§ß§Ú§Ö §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§Ñ, §Ü§à§ä§à§â§à§Ö §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §Ó§à§à§Ò§ë§Ö §ß§Ö §Ú§ß§ä§Ö§â§Ö§ã§ß§à. Meanwhile, §Ü§à§ß§Ü§å§â§Ö§ß§ä §Þ§à§Ý§é§Ñ §Ù§Ñ§Ò§Ú§â§Ñ§Ö§ä §Õ§à§Ý§ð §â§í§ß§Ü§Ñ, §á§à§ä§à§Þ§å §é§ä§à §â§Ö§ê§Ú§Ý §á§â§à§Ò§Ý§Ö§Þ§å, §à §Ü§à§ä§à§â§à§Û §Ó§ã§Ö §Ô§à§Ó§à§â§Ú§Ý§Ú §Ó §æ§à§â§å§Þ§Ñ§ç, §ß§à §ß§Ú§Ü§ä§à §ß§Ö §ã§Ý§í§ê§Ñ§Ý §Ó §à§æ§Ú§è§Ú§Ñ§Ý§î§ß§í§ç §à§ä§é§×§ä§Ñ§ç.
| §¬§â§Ú§ä§Ö§â§Ú§Û §Ñ§ß§Ñ§Ý§Ú§Ù§Ñ | §²§å§é§ß§à§Û §Þ§à§ß§Ú§ä§à§â§Ú§ß§Ô (Human) | §¡§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§í§Û Social Listening (AI + Human) |
|---|---|---|
| §³§Ü§à§â§à§ã§ä§î §â§Ö§Ñ§Ü§è§Ú§Ú §ß§Ñ §Ü§â§Ú§Ù§Ú§ã | §°§ä §ß§Ö§ã§Ü§à§Ý§î§Ü§Ú§ç §é§Ñ§ã§à§Ó §Õ§à §ã§å§ä§à§Ü | §®§Ô§ß§à§Ó§Ö§ß§ß§í§Ö §Ñ§Ý§Ö§â§ä§í (§Þ§Ú§ß§å§ä§í) |
| §°§ç§Ó§Ñ§ä §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó | §´§à§á-10 §³§®§ª §Ú §à§ã§ß§à§Ó§ß§í§Ö §ã§à§è§ã§Ö§ä§Ú | §´§í§ã§ñ§é§Ú §Ú§ã§ä§à§é§ß§Ú§Ü§à§Ó: §Ò§Ý§à§Ô§Ú, §æ§à§â§å§Þ§í, §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§Ö §á§Ñ§Ò§Ý§Ú§Ü§Ú |
| §´§à§é§ß§à§ã§ä§î §ä§à§ß§Ñ§Ý§î§ß§à§ã§ä§Ú | §£§í§ã§à§Ü§Ñ§ñ (§á§à§ß§Ú§Þ§Ñ§Ö§ä §Ü§à§ß§ä§Ö§Ü§ã§ä §Ú §Ú§â§à§ß§Ú§ð) | §³§â§Ö§Õ§ß§ñ§ñ (§ä§â§Ö§Ò§å§Ö§ä §Ó§Ö§â§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§à§Þ) |
| §£§í§ñ§Ó§Ý§Ö§ß§Ú§Ö §ã§Ü§â§í§ä§í§ç §ä§â§Ö§ß§Õ§à§Ó | §±§â§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ú §ß§Ö§Ó§à§Ù§Þ§à§Ø§ß§à §Ú§Ù-§Ù§Ñ §à§Ò§ì§Ö§Þ§Ñ | §£§í§ã§à§Ü§Ñ§ñ §Ó§Ö§â§à§ñ§ä§ß§à§ã§ä§î §Ó§í§ñ§Ó§Ý§Ö§ß§Ú§ñ §á§Ñ§ä§ä§Ö§â§ß§à§Ó |
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§¿§Ü§ã§á§Ö§â§ä§í §Ó §ã§æ§Ö§â§Ö PR §Ù§ß§Ñ§ð§ä: §Õ§Ñ§ß§ß§í§Ö §ã§Ñ§Þ§Ú §á§à §ã§Ö§Ò§Ö §ß§Ú§é§Ö§Ô§à §ß§Ö §ã§ä§à§ñ§ä. §¸§Ö§ß§ß§à§ã§ä§î §á§à§ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ä§à§Ý§î§Ü§à §ä§à§Ô§Õ§Ñ, §Ü§à§Ô§Õ§Ñ §à§ß§Ú §á§â§Ö§Ó§â§Ñ§ë§Ñ§ð§ä§ã§ñ §Ó §Õ§Ö§Û§ã§ä§Ó§Ú§ñ. §¡§Ô§Ö§ß§ä§ã§ä§Ó§à §Ñ§ß§Ñ§Ý§Ú§ä§Ú§é§Ö§ã§Ü§Ú§ç §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Û §á§à§Þ§à§Ô§Ñ§Ö§ä §Ò§Ú§Ù§ß§Ö§ã§å §ß§Ö §á§â§à§ã§ä§à §ã§Þ§à§ä§â§Ö§ä§î §ß§Ñ §Ô§â§Ñ§æ§Ú§Ü§Ú, §Ñ §à§ä§Ó§Ö§é§Ñ§ä§î §ß§Ñ §Ó§à§á§â§à§ã§í:
§¢§í§Ó§Ñ§Ö§ä §Ò§à§Ý§î§ß§à. §ª§ß§à§Ô§Õ§Ñ §Õ§Ñ§ß§ß§í§Ö §á§à§Ü§Ñ§Ù§í§Ó§Ñ§ð§ä, §é§ä§à §Ó§Ñ§ê «§Ô§Ö§ß§Ú§Ñ§Ý§î§ß§í§Û» §Ü§â§Ö§Ñ§ä§Ú§Ó §ß§Ú§Ü§ä§à §ß§Ö §á§à§ß§ñ§Ý, §Ú§Ý§Ú §é§ä§à §Ó§Ñ§ê §Ò§â§Ö§ß§Õ §Ñ§ã§ã§à§è§Ú§Ú§â§å§Ö§ä§ã§ñ §ã§à §ã§Ü§å§Ü§à§Û, §ç§à§ä§ñ §Ó§í §á§à§Ù§Ú§è§Ú§à§ß§Ú§â§å§Ö§ä§Ö §ã§Ö§Ò§ñ §Ü§Ñ§Ü §Õ§â§Ñ§Û§Ó§Ö§â §Ú§Ù§Þ§Ö§ß§Ö§ß§Ú§Û. §¯§à §Ý§å§é§ê§Ö §å§Ù§ß§Ñ§ä§î §ï§ä§å §á§â§Ñ§Ó§Õ§å §ã§Ö§Û§é§Ñ§ã §Ú §Ú§ã§á§â§Ñ§Ó§Ú§ä§î §Ü§å§â§ã, §é§Ö§Þ §á§â§à§Õ§à§Ý§Ø§Ñ§ä§î §ã§Ý§Ú§Ó§Ñ§ä§î §Ò§ð§Õ§Ø§Ö§ä §Ó §á§å§ã§ä§à§ä§å.
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